The Tea Exporters Association (TEA) organized a seminar on the theme of “Inventing New Horizons for Ceylon Tea” with the objective of finding new strategies for the development of tea industry which is currently at cross roads due to a number of internal and external factors in January 2020 at the auditorium of Sri Lanka Foundation. Dr. Ravi Fernando, a well-known corporate strategy expert, Dr. Chandra Embuldeniya, first Vice Chancellor of Uva Wellasssa University and Dr. Udaya Indraratne, former advisor to Dubai and Abu Dhabi governments, were the three eminent speakers at the event which was attended by Secretary, Ministry of Plantation Industries and Agriculture Exports, Chairman, Sri Lanka Tea Board and many other senior government officials and tea industry stakeholder members.
Dr. Ravi Fernando spoke on the theme of “Creating Blue Oceans for Sri Lanka Tea Industry” while Dr. Chandra Embuldeniya made his presentation on “USD 4 billion of tea export revenue in 5 years – reality or hype”. Dr. Udaya Indraratne spoke on “Building resilience through strategic approach for competitive advantage for Sri Lanka Tea Industry”. Mr. Sanjaya Herath, Chairman of TEA delivered the welcome address. Mr. Jayampathy Molligoda, Chairman of Sri Lanka Tea Board also addressed the participants. Mr. Niraj De Mel was the Moderator of the event.
